Research
We have access to a wide range of research that may be useful to
you in planning your choice of media.
This includes circulation audits, readership & coverage studies and
lifestyle & consumption surveys. For more information about any of
the research or to request coverage runs or schedule evaluations for your
target group, please do not hesitate to contact us on +44 (0) 20 8446
6400 or via email to  .
Australasia
Australia
Roy Morgan Readership Survey
Universe: 16,353,000
Sample: 50,000+
One of the largest media surveys in the world, surveying over 50,000
Australians aged 14+. The survey measures average issue readership,
extensive demographics, purchasing behaviour, lifestyles and values.
New Zealand
NMR National Readership Survey
Universe: 3,303,000
Sample: 12,000
The NRS is an annual large-scale survey conducted through 12,000 face-to-face
interviews with people aged ten years and over. It provides valuable
insights into the characteristics, reading habits, attitudes and consumption
patterns of newspaper and magazine readers in New Zealand.
Europe
Pan-Europe
European Business Readership Survey
Universe: 431,216
Sample: 9,461
EBRS covers more than 430,000 senior business individuals in almost
60,000 companies across 17 European nations. The survey covers companies
with more than 250 employees and the head offices of banks and insurance
companies. The survey provides information on business decision making,
status and responsibilities, business travel and international business
activities, personal income, investments, car ownership and demographics.
Denmark
Index Danmark / Gallup
Universe: 4,534,000
Sample: 11,583
This survey monitors print media consumption in Denmark amongst all
individuals aged 12+ and surveys topics such as areas of interest, activities,
lifestyle and consumption of leading brands.
Finland
Decision Makers Survey
Universe: 509,000 individuals, 7,967 organisations
Sample: 4077 individuals, 1,299
Conducted every two years, the DMS provides in-depth information regarding
the use of media by senior business people in Finland in the public
and private sectors. DMS samples both individuals and organisations.
There are estimated to be 191,000 senior decision-makers in Finland.
NRS
Universe: 4,369,000
Sample: 26,000
National readership survey for Finland covering media consumption for
all individuals aged 12+.
France
IPSOS Medias – La France Cadres Actifs
Universe: 6,577,000
Sample: 7,004
IPSOS covers the media consumption of French executives and provides
information on their professional environment, socio-demographic criteria
and lifestyle & personal interests.
IPSOS IT
Universe: 578,000
Sample: 1,805
Business readership survey for the French IT sector, focusing on IT,
networking and telecommunication.
Germany
Leser Analyse Elektronik Fachzeitschriften (LA ELFA)
Universe: 260,200
Sample: 720
Comprehensive readership analysis of German-language electronics trade
journals. This comprehensive survey provides information on main field
of activity, media consumption, involvement in decision making and planned
purchases.
Italy
Audipress
Universe: 50,206,000
Sample: 28,800
General readership survey covering all Italians aged 14+.
Sinnottica
Universe: 48,276,000
Sample: 10,000
Lifestyle survey based on the Audipress survey, which examines socio-demographic
characteristics as well as media consumption and personal consumption.
Netherlands
Decision Makers Survey
Universe: 1,596,000
Sample: 3,092
The Decision Makers Survey has for many years been the most authoritative
readership survey of Dutch decision makers. This up-to date study, which
is regularly adapted to reflect changing market conditions, provides
a clear picture of the distribution, areas of responsibility, reading
habits and personal characteristics of decision makers in The Netherlands.
NOM Print Monitor
Universe: 13,592,000
Sample: 13,500
General readership survey covering all Dutch adults aged 13+.
Corporate Image Barometer
Universe: 1,584,000
Sample: 704,000
Awareness and image survey amongst business decision makers in 280
Dutch companies.
Norway
MMI, Fagpresseundersøkelsen
Universe: 450,000
Sample: 3,338
Norway’s business readership survey, examining media consumption,
demographics and involvement in decision making amongst Norway’s
business community.
Gallup, Forbruker & Media
Universe: 3,733,000
Sample: 10,000
Large TGI study conducted twice a year, covering all individuals aged
13+, including data on all Norwegian national newspapers and magazines.
Sweden
Orvesto Konsument
Universe: 6,800,000
Sample: 45,000 – 50,000
General consumer readership survey covering all Swedes aged 15-79.
Orvesto Konsument provides general demographic information, as well
as detailed information on media consumption, purchasing habits, brand
awareness, attitudes and values.
Orvesto Näringsliv
Universe: 2,700,000
Sample: 13,000 – 14,000
Orvesto Näringsliv is Sweden’s business readership survey,
measuring the media consumption of approximately 2.7 million Swedish
business people. The survey covers areas such as job title, job function,
involvement in decision making, income, travel habits and private interests.
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